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Array of Survey Results Point to Engagement Efforts' ROI
For those companies still looking for evidence of a dollars-and-cents return on efforts to engage employees, channel partners, and customers, here's a rundown of recently-reported survey results:
- A recent BlessingWhite study found a clear correlation between engagement and retention, with 85% of engaged employees indicating that they plan to stay with their employer for at least the next 10 months.
- Towers Perrin found that high-engagement firms experienced an earnings-per-share (EPS) growth rate of 28%, compared with an 11.2% decline for low-engagement firms.
- Gallup research indicates that public organizations ranking in the top quartile of employee engagement had EPS growth more than two-and-a-half times greater than organizations that were below average.
- Data from Best Buy shows that stores where employee engagement increased by a tenth of a point (on a five-point scale) experienced a $100,000 increase in annual sales.
- JC Penney has found that stores with top-quartile engagement scores generate roughly 10% more in sales per square foot than average and 36% more operating income than similar-sized stores in the lowest quartile.
- A Manpower survey of call-center customers and employees revealed that centers with high employee satisfaction also have high customer satisfaction, whereas centers with low employee satisfaction have low customer satisfaction.
- A report by the Society for Human Resource Management (SHRM) estimates that by strengthening engagement, Molson Coors saved more than $1.7 million in one year – citing one example where the average cost of a "safety incident" for an engaged employee was $63, compared with an average of $392 for a disengaged employee.
- Gallup research has also shown that engaged employees are more productive, profitable, safer, create stronger customer relationships and stay longer with their companies than less engaged employees.
Motivation Show 2008 Offers Lineup of Star Speakers and Sessions
The 2008 Motivation Show, scheduled for September 23 through September 25, 2008, promises an expansive exhibition floor, an expanded seminar and workshop series, and exciting keynote speakers. According to Donna Oldenburg, the Motivation Show's conference director, "We have nearly doubled the number of conference sessions and have attracted some of the brightest names in American business to serve as our faculty." The educational program will feature speakers from Coca-Cola, Wells Fargo, Hard Rock International, GE Capital, Nokia, Kellogg, Bank of America, T-Mobile, Whirlpool, Wachovia, and other leading companies.
Keynote speakers for the conference will be Chester Elton, co-author of The Carrot Principle, who will speak on "How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance," and Tim Sanders, author of Saving the World at Work, whose presentation is titled "The Next Big Thing Is People!"
The show's Executive Leadership Series: Strategies to Motivate, Empower, and Reward will also feature more than 60 seminars with corporate speakers presenting best practices they have developed for improving employee performance, customer loyalty, and corporate profits. The five learning tracks for the Executive Leadership Series include:
- Employee Engagement and Recognition
- Motivating Sales and Channel Partners
- Consumer Marketing
- Meeting and Incentive Travel Strategies
- Promotional Consultants
For more information on attending or exhibiting, visit www.motivationshow.com or contact account manager Kevin Fields at kfields@motivationshow.com.
Registration Opens for 2009 PPAI Expo
The Promotional Products Association International's PPAI Expo, the largest and longest-running trade show in the $19.4 billion promotional products industry, will take place on January 12-16, 2009, at the Mandalay Bay Convention Center in Las Vegas. The 2008 show broke attendance records with more than 15,000 attendees from more than 5,000 distributor companies, and PPAI expects attendance at the 2009 show to top that. "The PPAI Expo is the premier event in the industry," says Darel Cook, PPAI director of expositions. If you are interested in registering, go to www.theppaiexpo.org/expo, and click on Registration. And note that registration this year is available online only.
MotivationConnect365: Your Ticket to a Year-Long Motivation Experience
The Motivation Show recently announced the launch of MotivationConnect365 – an online resource for the latest news, product and destination information, and knowledge for the incentive and recognition industry.
According to show officials, MotivationConnect365 is a comprehensive online portal for sourcing incentive and recognition needs. Users of the online service can:
- Search for show exhibitors, products, and services by keyword or category.
- Contact exhibitors directly for more information about their products and services.
- Stay current with relevant industry news, research, and events.
- Participate in an industry blog or listen to a podcast.
- Create a personal account to receive information based on specific needs.
In the weeks leading up to the 2008 Motivation Show, the site will also offer people search and peer networking features to help improve attendees' show experience. For information, visit the MotivationConnect365 Web site at http://motivationconnect.bdmetrics.com/Default.aspx.
Influence of Purchasing & Procurement on Incentive Travel Decisions
According to Bob Dawson, research committee chair for the Incentive Research Foundation (IRF), "Incentive travel planners are driven to create the most effective program and award experience possible for participants, while procurement departments are tasked with containing costs." But a recent IRF study on "The Involvement of Procurement or Purchasing in the Incentive Travel Business" found that there are constructive ways to address this relationship and have the two groups work together more effectively.
In fact, survey respondents suggested that the increased involvement of procurement departments in incentive travel planning has implications which suppliers would be wise to note, including:
- Incentive travel providers need to acknowledge procurement's increasing role and address their needs and issues during the proposal and implementation processes; and
- It behooves providers to educate procurement executives about the value of their services with a strong emphasis on return on investment, to show how incentive travel programs can maximize "bang for the buck."
For more information about the Incentive Research Foundation and its current and ongoing research programs, visit www.TheIRF.org; for a more detailed summary of the IRF study on procurement and incentive travel, click here.
PMA Summit Offers Lessons on Going Digital
On September 8, 2008, the Promotion Marketing Association (PMA) will be holding its "PMA Digital Marketing Summit: Digital Marketing Fully Integrated" at the South Street Seaport in New York. The day-long event is for anyone involved in digital marketing development, management, or evaluation, and will include:
- Case studies and lessons learned from leading practitioners.
- Creative digital solutions presented by the creators and marketers.
- Analytics, metrics and monetization detailed by experts in the field.
The cost is $595 for PMA members and $695 for non-members. For additional information visit the PMA Web site at www.pmalink.org.
Look for IMA at This Year's Motivation Show
The Incentive Marketing Association (IMA) always plays a leading role at the annual Motivation Show, and this year's contribution will be no less. IMA's educational sessions and workshops at the show will include:
- "An Introduction to Selling Incentives for Promotional Products Consultants," with Pete Mitchell, director of B-to-B sales for Samsonite, on Wednesday, September 24.
- "Workshop: Creating a Business Case for a Travel Incentive Program – A Blueprint for Success," presented by Jim Feldman of James Feldman Associates Inc., on Tuesday, September 23.
- "Workshop: Principles of Results-Based Incentive Program Design," presented by Ira Ozer, vice president of business development for Meridian Enterprises, on Wednesday, September 24.
- "IMA Principles of Results-Based Incentive Program Design Workshop for Promotional Consultants," delivered by Mark Repkin, vice president, and Brant Dolan, director of business development of Certif-A-Gift, on Tuesday, September 23.
- "Principles of Results-Based Incentive Program Design Workshop for Associates," presented by Jon Hanson of The DataDirect Group, on Tuesday, September 23.
IMA will also be sponsoring a number of networking events at the show, including its Annual Membership Meeting & Networking Reception on September 22, and the IMA All-Industry Reception on September 23. For more information on Motivation Show events and activities go to www.motivationshow.com. For information on the Incentive Marketing Association, go to www.incentivemarketing.org.
Score a Touchdown with Sports Marketing
If you are involved in or considering some form of sports marketing, then this one-day event sponsored by the Promotion Marketing Association (PMA) may be for you. It will offer consumer insights from representatives of various leagues and brands, suggest how to choose the right sport for effective brand exposure, and look at how to measure your investment. The workshop will be held at the Sports Museum of America in New York on October 28. For more details on the event, contact narendra@pmalink.org.
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