Setting the Record Straight – The 'Evidence-Based' Case for Incentives
Consider The Facts ...
- Over * $77 billion dollars were injected into our nation's economy in 2006 for incentive travel, motivational meetings and special events.
- And significant business performance improvements were enjoyed by their sponsoring companies.
Despite such results, AIG and Wells Fargo stories have suggested such programs are "frills" or "extravagances" and of little value, ignoring their legitimate business benefits.
Counterpoint: Is there a better stimulus package than directly investing in a company's sales growth, the performance of its people, or new customer relationships?
Today Is Not The Time For Emotional Responses ...
Unlike trade associations that can conduct lobbying and public advocacy campaigns, the Incentive Research Foundation is limited by law to devoting itself "entirely" (or nearly so) to objective research. Our newest white paper (with the same title as this communication) is an example of the thought leadership we're known for. In it, we highlight over twenty-years of incentive industry research that proves incentives are far from frills – they're one of the most effective solutions available to help businesses to achieve their goals.
Now more than ever, it's important to get the facts. Our new white paper and the various other 'evidence-based' studies it references are available at www.TheIRF.org free of charge.
For more information, contact Frank Katusak (f.katusak@TheIRF.org) or call 212 590-2518.
* Incentive Research Foundation – "The Market for Incentive Travel, Motivational Meetings, and Special Events (2007)"
The IRF is routinely in contact with various industry press outlets as part of our media relations program. All corporate motivational meetings and/or incentive program planners should let us know if they would like to discuss incentive trends and issues with the media, which can help create press coverage for your organization. For more information, please contact Jon Lieb, IRF's media liaison, at jlieb@sellingcommunications.com. |
