Industry Publications

A comprehensive listing of industry related print and online publications and periodicals.

BUSINESS ON THE INTERNET

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• BtoB (formerly Business Marketing), biweekly. Includes regular section titled NetMarketing. Call 888-288-5900; go to http://www.btobonline.com.
  
• CIO, twice monthly, provide solutions for corporate information officers on how to leverage information technology for  company  profit, with sections focusing on the Internet. Circulation 125,000. Free to qualified professionals. Call 508-872-0080; go to http://www.cio.com.
  
• Editor & Publisher. This venerable trade magazine and its Web site are devoted mainly to newspapers, but they also cover Internet topics. Go to http://www.mediainfo.com.
  
• Employee Services Management. Published 10 times annually, this association magazine focuses on popular employee programs. Free to Employee Services Management Association members; $48/year to non-members. Call 630-559-0020; fax 630-559-0025; go to http://www.esmassn.org.
  
• Folio, published every three weeks. Although aimed primarily at fulfillment managers at magazines, Folio contains frequent coverage of fulfillment that is of interest to anyone involved in the process. 16 issues. Call 203-358-9900; fax 203-358-5832; go to http://www.foliomag.com.
  
• Internet Publishing Magazine,published by North American Publishing Co., provides some 40,000 readers with information and advice about publishing on the Internet. Call 215-238-5300; go to http://www.Internetpublishingmag.com.
  
• Internet Telephony Magazine,monthly, focuses on providing the information to take advantage of this burgeoning new technology. Free to qualified professionals. Call 800-243-6002; fax 203-853-2845; go to http://www.tmcnet.com/it.
  
• Internet World.This magazine covers all aspects of the Internet, including technology and many elements of content and marketing. Its Web site carries complete information on the magazine. Go to http://www.internetworld.com/.
  
• Interactive Week, weekly, covers all aspects of the Internet and interactive technology: alliances, events, issues, key players, products, services, and strategies. Circulation 100,000. Free to qualified professionals, otherwise $99/yr., single issue, $6. Call 516-229-3700; fax 516-229-3707; go to http://www.interactive-week.com/.
  
• Multichannel Merchant (formerly Catalog Age), monthly. The authoritative source for catalog marketing intelligence. Since 1983, Multichannel Merchant's seasoned team of market experts has built an unparalleled reputation for anticipating, reporting, and analyzing the changes reshaping the catalog business. Free for qualified subscribers. Visit http://www.multichannelmerchant.com.
  
• Operations & Fulfillment offers tools and techniques that enable retail, direct-to-customer, and manufacturing operations executives to do their jobs better. The publication provides unique and vital how-to information about the entire order fulfillment process. Free to qualified subscribers. Call 203-358-9900; fax 203-358-5832.; Go to: http://www.opsandfulfillment.com/.
  
• Promotional Products Business. Published monthly by the Promotional Products Association International. Free to members; $56/year to non-members. Call 972-258-3104; go to http://www.ppa.org/.
  
• Wearables Businessis a monthly magazine focusing on the use of apparel in promotional product, incentive, and other corporate applications. Promotional apparel is one of the most popular items in company stores. $25/year. Call 303-741-2901; go to http://www.wearablesbusiness.com.

DIRECT MARKETING

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• Advertising Age, weekly, is a source of marketing, advertising, and media news and analysis. $119/yr. Call 888-288-5900; go to http://www.adage.com.
  
• American Demographics, monthly, is targeted at marketers whose information needs center on understanding consumer trends and behavior. Circulation 35,000. Call 800-529-7502; go to http://www.demographics.com.
  
• "American Demographics Forecast" is a monthly newsletter with in-depth demographic information. Call 800-529-7502; go to http://www.demographics.com.
  
• Brand Marketing Magazine, monthly, covers sampling programs in addition to other marketing techniques. Qualified brand marketers buyers get a free subscription. Call 800-247-2160; go to http://www.brandmarket.com.
  
• BtoB (formerly Business Marketing), biweekly. Includes regular section titled NetMarketing. Call 888-288-5900; go to http://www.btobonline.com.
  
• Brandweek, 47 issues per year, bills itself as being edited for marketers of America's top 2,000 brands. Includes information on marketer/retailer relationships, promotion, new products, media strategies, and agency/client relationships. $130/yr. Call 800-722-6658; go to http://www.adweek.com.
  
• Direct, 16 times/year, covers every aspect of direct marketing. It aims to help marketers find, reach, and keep their customers. The online version provides access to an online supplier directory. Direct has two e-newsletters: "Direct Newsline" and "Direct Listline." Call 888-892-3613; The authoritative resource for direct marketing professionals, DIRECT delivers detailed coverage of every aspect of successful direct marketing, and helps marketers find, reach and keep their customers. Free for qualified subscribers. http://www.directmag.com. http://www.industryclick.com.
  
• DM News, the weekly newspaper of record for direct marketers, has a large classified section and a source directory in addition to news. It covers seminars and conferences and runs features on a variety of direct marketing subjects. The online version includes a list directory and the DM Yellow Pages, a directory and buyer's guide to services and suppliers. There's also a daily e-newsletter, called "DM News Daily." Call 847-588-0675; go to http://www.dmnews.com.
  
• Direct Marketing, monthly. The longest-running direct marketing publication. $60/yr. Call 800-229-6700.
  
• Direct Marketing Magazine is published monthly, circulation 10,000 (8,200 paid). It is the only paid-circulation DM trade publication in the U.S. The editorial focus is on database marketers, with features on a wide range of issues. Includes both an audio and video library (Infobank), and a well-organized directory. Hoke Communication, Inc.; $60/year. Call 516-746-6700. Visit Direct Marketing Magazine at http://www.directmarketingmag.com
  
• Inside Direct Mail, monthly, print and online. The editorial staff reviews 3,000-4,000 pieces of direct mail each month and reports on the winners. Articles give detailed information on the most powerful and profitable techniques. Subscription includes three special reports on secrets of direct marketing. $169/yr. Subscribe online at http://www.insidedirectmail.com.
  
• Integrated Marketing and Promotion, eight issues per year. $56.95. Call 904-285-6020.
  
• Marketing Tools is published eight times a year by American Demographics. It covers tools and services used by sales and 'marketing professionals, including many techniques of direct marketing. 10 issues/$39. Call 607-273-6343; click on http://www.marketingtools.com.
  
• Multichannel Merchant (formerly Catalog Age), monthly. The authoritative source for catalog marketing intelligence. Since 1983, Multichannel Merchant's seasoned team of market experts has built an unparalleled reputation for anticipating, reporting, and analyzing the changes reshaping the catalog business. Free for qualified subscribers. Visit http://www.multichannelmerchant.com.
  
• Potentials, a monthly, routinely covers database issues. Free to qualified readers, otherwise $24/year. Call 612-333-0471.
  
• PROMO, monthly. PROMO defines promotion trends, presents critical "how-to" information and case studies about promotion, and serves as a meeting ground for companies and professionals in the industry. Free for qualified subscribers, or paid subscription is $65 p/year. Go to http://www.promomagazine.com.
  
• Promo's Fast Fax offers Promo magazine special reports by instant fax. Topics include promotion research, product sampling, mall marketing, in- and on-pack promotions. $9.95 each. Call 800-254-1785.
  
• Sales & Marketing Management, monthly, is for executives who want to build sales, stay ahead of the competition, keep up with technology, and market their companies to today's tough customers. $48/yr. Call 800-821-6897; go to http://www.salesandmarketing.com.
  
• Sales & Marketing Strategies & News, published nine times a year, covers sampling in several sections, including Sales Promotion, Media & Brand Marketing, and P-O-P & In-Store Marketing. $49/yr. Call 800-435-2937.
  
• "Selling to Seniors," monthly, is a newsletter that offers techniques to help businesses reach the mature market. A useful guide to mature consumers' attitudes, spending habits, and media preferences. Call 301-809-1866; go to http://www.cdpublications.com
  
• Target Marketing, monthly, print and online. Covers extensive range of direct marketing topics. Target Marketing is aimed at direct marketing professionals. It includes regular features on lists and sources. .Each issue includes recommendations of "hot lists" and information on newly published lists. Most issues have feature articles related to choosing and using lists. Target Marketing is self-described as "the how-to publication of the direct marketing industry," circulation over 42,000. Highly targeted to direct marketing professionals. Includes regular features on lists, sources. Free to qualified subscribers; otherwise $59/yr. Call 215-238-5300; go to http://www.targetonline.com/.
  
• Telemarketing and Call Center Solutions is published monthly, circulation 31,028. It offers information on inbound and outbound telemarketing, call center operation, customer service hiring, training, and service agencies. A section focuses on computer-telephony integration and other call-center technologies. Free to qualified subscribers through http://www.tmcnet.com/. Call 800-243-6002 or 203-852-6800.
  
  
• Trial and Conversion. A study published periodically under the auspices of the Promotion Marketing Association's Product Sampling Council (PSC). It is usually inserted in major industry magazines but is also offered for individual sale. Topics include guidelines for sampling success, case histories, glossary. It lists suppliers that sponsor co-op direct mail programs. Call 212-420-1100.

EMPLOYEE MOTIVATION

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• Advertising Age magazine, weekly, covers the advertising, marketing, and media fields with news, features, data, and editorial insights and analysis. Go to http://www.adage.com/.
  
• Brand Week magazine, weekly, covers marketer/retailer relationships, media strategies, agency/client relationships, and global marketing. It has news briefs and reports on consumer trends, new campaigns, promotions, and new products. Go to http://www.brandweek.com.
• Incentive magazine, monthly, provides features, case studies, news, and supplier information on all aspects of the incentive business. It is edited primarily for incentive buyers and suppliers. Go to http://www.incentivemag.com.
  
• Potentials magazine, monthly, focuses on merchandise incentives and promotional products, along with other marketing services, including trade show exhibits, point-of-purchase displays, presentation equipment, and sales aids. Potentials publishes good articles on promotional-product uses, strategies, and trends. Lots of photos and case studies. Go to http://www.potentialsmag.com
  
• Promo magazine, monthly, covers promotion marketing and has an extensive product line that includes special reports, books, e-mail newsletters, CD-ROMs, and conferences. Its Web site has news and archives on all aspects of promotion marketing. Go to http://www.promomagazine.com.
  
• Sales & Marketing Management magazine, monthly, is aimed at top executives who have direct responsibility for all aspects of marketing and sales management. Go to http://www.salesandmarketing.com.
  
• Selling Power magazine, nine issues per year, is written for sales managers and salespeople. It features interviews and articles on selling trends and tactics. Includes sections on motivation, automation, and new product ideas. Go to http://www.sellingpower.com.

EVENT MARKETING

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• Advertising Age, weekly. Call 888-288-5900; go to http://www.adage.com
  
• Convene, the journal of PCMA, publishes 11 regular issues and a special edition in August. The magazine has articles on trends in the meetings industry and on such topics as meeting management, technology, legal issues, negotiation, and continuing education. Free to members, $50/yr. nonmembers. Call 205-823-7262.
  
• Corporate Meetings & Incentives, 12X p/year, explores trends in management and motivation as they relate to companies successfully communicating with employees, dealers, distributors and customers. Free for qualified subscribers. CMI is part of Primedia's Meetings Group of targeted publications. For more information, visit www.meetingsnet.com. Go to http://www.meetingsnet.com/
  
• EXPO, monthly, is published by the International Association for Exposition Management. It targets marketers who promote trade shows and consumer shows. Covers planning, producing, and promoting trade shows and tracks industry trends. Go to http://www.expoweb.com/.
  
• EventWorld. The official publication of the ISES, this runs as an insert in every issue of Special Events (see above). It reports on the latest trends and provides practical information regarding the special events industry. Call 800-688-4737.
  
• Exhibitor, monthly, is geared toward trade show marketing professionals. It covers industry news and products and trade show booth strategies. It also has a directory of resources. Go to http://www.exhibitornet.com.
  
• Marketing News. A biweekly newspaper published by the American Marketing Association that reports on the latest marketing activities in national and international companies. Free for AMA members; $75/yr. nonmembers. Call 800-AMA-1150.
  
• Marketing Tools. Published ten times a year by American Demographics, the magazine covers tools and services used by marketing professionals. $39/yr. Call 607-273-6343; go to http://www.marketingtools.com.
  
• Meetings & Conventions. Monthly. $79.90/year. Call 800-446-6551; go to http://www.meetings-conventions.com.
  
• Meeting News. 18 times a year. $65/year. Call 800-447-0138; go to http://www.meetingnews.com.
  
• PROMO, monthly. PROMO defines promotion trends, presents critical "how-to" information and case studies about promotion, and serves as a meeting ground for companies and professionals in the industry. Free for qualified subscribers, or paid subscription is $65 p/year. Go to http://www.promomagazine.com.
  
• Sales & Marketing Management. This monthly magazine is for executives who want to build sales, stay ahead of the competition, keep up with technology, and market their companies to today's tough customers. $48/yr. Call 212-592-6263; e-mail mailto:service@salesandmarketing.com
  
• Special Events Magazineis edited for professionals who provide products and/or services for parties, meetings, galas or events of all sizes. The magazine focuses on the preparation, products used and execution of the total event and provides usable ideas for planning special events. Free to qualified subscribers, otherwise $36/yr. Call 800-543-4116; fax 310-317-9644. Go to http://www.specialevents.com.
  
• Successful Meetings. Monthly. $55/year. Call 212-592-6263; go to http://www.successmtgs.com.
  
  
• Trade Show & Exhibit Manager, bimonthly, is a magazine for trade show professionals. Call 310-828-1309.
  
• Tradeshow Week, weekly, is aimed at trade show organizers, suppliers, and exhibitors. It covers many aspects of the trade show world, including performance reports, advice, and how-to articles. Go to http://www.tradeshowweek.com.

GENERAL

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• Advertising Age focuses on advertising and brand-management issues. It's an excellent source of information on new product marketing. 52 issues. $119/year or $175/2 years. Call 212-210-0100 for general information, 888-288-5900 for subscriptions; go to http://www.adage.com.
  
• Brandweek, a weekly, bills itself as the publication of brand management. It periodically writes about new product launches. $130/year. Call 800-722-6658; go to http://www.adweek.com.
  
• eventworld, the official publication of ISES, runs as an insert in every issue of Special Events. It reports on the latest trends and provides practical information regarding the special events industry. Call 800-688-4737.
  
• Folio, published every three weeks. Although aimed primarily at fulfillment managers at magazines, Folio contains frequent coverage of fulfillment that is of interest to anyone involved in the process. 16 issues. Call 203-358-9900; fax 203-358-5832; go to http://www.foliomag.com.
  
• IEG Sponsorship Report is published biweekly. It covers trends, analyzes industry issues and categories, reports on sponsorship deals, and presents case studies. Also lists requests-for-proposals and positions available. Subscribers receive discounts on other IEG products. $415/year, $340 for not-for-profits. Call 800-834-4850.
  
• Multichannel Merchant (formerly Catalog Age), monthly. The authoritative source for catalog marketing intelligence. Since 1983, Multichannel Merchant's seasoned team of market experts has built an unparalleled reputation for anticipating, reporting, and analyzing the changes reshaping the catalog business. Free for qualified subscribers. Visit http://www.multichannelmerchant.com.
  
• New Product News, a monthly, is devoted to new product introductions in the consumer packaged goods business. Back issues available. $695/year. Call 312-527-3555.
  
• Operations & Fulfillment offers tools and techniques that enable retail, direct-to-customer, and manufacturing operations executives to do their jobs better. The publication provides unique and vital how-to information about the entire order fulfillment process. Free to qualified subscribers. Call 203-358-9900; fax 203-358-5832.; Go to: http://www.opsandfulfillment.com/.
  
• Potentials in Marketing, a monthly, covers a range of marketing subjects. About half of the publication's editorial is dedicated to photos and descriptions of new products. Free to qualified users, otherwise $24/year. Call 612-333-0471.
  
• Promo, the Magazine of Promotion Marketing, is published monthly. It is edited for marketers in promotion and marketing, including manufacturing, retailing, advertising, direct marketing, promotion agencies, and marketing service companies and suppliers. It features cause-related marketing in its February issue. $65/year. Call 888-892-3613; click on http://www.promomagazine.com.
  
• Sales & Marketing Management covers a range of issues for executives who manage the sales and marketing functions. If you are launching a product or dealing with test markets, you may find it helpful to consult S&MM's Survey of Buying Power, which uses U.S. Census data to track consumer buying patterns by county and metro area. $48/year. Call 800-821-6897; go to http://www.salesandmarketing.com/.
  
• Special Events, a monthly trade magazine that covers the special events industry, has some 24,000 readers around the world. Free to ISES members, $36/year to others. Call 800-543-4116; click on http://www.specialevents.com
  
• Sales and Marketing Strategies and News. Nine issues/year. $49/year. Call 815-963-4000.

 GOLF MEETINGS

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• Corporate Meetings & Incentives. Monthly. Go to http://www.meetingsnet.com/ for a full contact guide.
  
• The Golfer. Six times a year. Call 212-867-7070; fax 212-867-8550.
  
• Golf Digest. Monthly. Call 800-962-5513 or 203-761-5100. Go to mailto:tracklink@@http://www.golfdigest.com.
  
• Golf Illustrated. Bimonthly. Call 800-554-1999. E-mail cs@natcom-publications.com.
  
• Golf International. Twelve times a year. Call 44 (0) 17025-58512; fax 44 (0) 20782-86999; e-mail galleon@galleon.co.uk.
  
• Golf World. Monthly. Call 212-286-5960; fax 212-286-5960.
  
• Links. Seven times a year. Call 843-842-6200.
  
• Meetings & Conventions. Monthly. Call 201-902-2000; go to http://www.meetings-conventions.com.
  
• Meeting News. 18 times a year. Call 800-447-0138; go to http://www.meetingsnews.com.
  
• Successful Meetings. Monthly. Call 847-763-9050; go to http://www.successmtgs.com.

INCENTIVE TRAVEL

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• Corporate & Incentive Travel. 12 issues/year; $55 domestic, $95 foreign. Call 561-989-0600.
  
• Corporate Meetings & Incentives. 12X p/year, explores trends in management and motivation as they relate to companies successfully communicating with employees, dealers, distributors and customers. Free for qualified subscribers. CMI is part of Primedia's Meetings Group of targeted publications. For more information, visit http://www.meetingsnet.org.
  
• Incentive magazine focuses on all aspects of motivation in business, with a special emphasis on noncash awards such as merchandise and travel. Its features include an annual directory in March and a survey on incentive travel. 12 issues/year; $55. Call 212-592-6263.
  
• Meetings & Conventions, 12 issues/year; $79.90/year. Call 800-637-6088.
  
• Successful Meetings, 12 issues/ year, including directory; $55. Web site has current articles and some ability to search for facilities and past articles. Call 212-592-6263; go to http://www.successmtgs.com/.

INCENTIVES

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• Advertising Age--52 issues. Two advertorial supplements are published on the field of premiums and incentives. Call 212-210-0100, for subscriptions 800-678-9595. Go to http://www.adage.com.
  
• Brand Week magazine, weekly, covers marketer/retailer relationships, media strategies, agency/client relationships, and global marketing. It has news briefs and reports on consumer trends, new campaigns, promotions, and new products. Go to http://www.brandweek.com.
  
• Creative, bi-monthly. Published by Magazines/Creative Inc. Contains articles of interest to sales promotion and marketing executives who manage sales promotion programs, POP displays, and trade show exhibits. Go to http://www.creativemag.com.
  
• Employee Services Management. Published 10 times annually, this association magazine focuses on popular employee programs. Free to Employee Services Management Association members; $48/year to non-members. Call 630-559-0020; fax 630-559-0025; go to http://www.esmassn.org.
  
• Folio, published every three weeks. Although aimed primarily at fulfillment managers at magazines, Folio contains frequent coverage of fulfillment that is of interest to anyone involved in the process. 16 issues. Call 203-358-9900; fax 203-358-5832; go to http://www.foliomag.com.
  
• Incentive magazine focuses on motivation in business, with an emphasis on merchandise and travel. It publishes an annual directory in March. Editorial also includes features on specific types of incentives, how-to buying guides, case-studies,  personal profiles, and a Merchandise Incentive Strategy Guide, published in its May issue. Call 646-654-7604. Go to http://www.incentivemag.com.
  
• Multichannel Merchant (formerly Catalog Age), monthly. The authoritative source for catalog marketing intelligence. Since 1983, Multichannel Merchant's seasoned team of market experts has built an unparalleled reputation for anticipating, reporting, and analyzing the changes reshaping the catalog business. Free for qualified subscribers. Visit http://www.multichannelmerchant.com.
  
• Occupational Hazards is a monthly devoted to all aspects of workplace safety, including incentive programs. It runs comprehensive pieces on individual safety programs. Call 216-696-7000.
  
• Operations & Fulfillment offers tools and techniques that enable retail, direct-to-customer, and manufacturing operations executives to do their jobs better. The publication provides unique and vital how-to information about the entire order fulfillment process. Free to qualified subscribers. Call 203-358-9900; fax 203-358-5832.; Go to: http://www.opsandfulfillment.com/.
  
• Promo magazine, monthly, covers promotion marketing and has an extensive product line that includes special reports, books, e-mail newsletters, CD-ROMs, and conferences. Its Web site has news and archives on all aspects promotion marketing. Go to http://www.promomagazine.com.
  
• Potentials magazine focuses on merchandise incentives and promotional products along with other marketing services, including trade show exhibits, point-of-purchase displays, presentation equipment, and sales aids. Publishes how-to articles and annual directories of suppliers, as well as columns on promotion marketing. Call 646-654-7362.
  
• Promotional Products Businessprovides a timely education on all the topics vital to running a successful promotional-products business, trends and tips on selling products, strategies for penetrating new markets, how-tos on selling, managing, marketing, and technology; plus the latest on legislation, industry news, personnel changes, mergers and acquisitions. Distributed free to PPAI members ( both suppliers and distributors of promotional products). Call 972-258-3104.
  
• Publishers Weekly is the bible of the publishing industry, so it's a good place to look for ideas and publishing trends. 52 issues a year. To subscribe, call 800-278-2991; fax 310-978-6901. For reprints, call Gary Ink at 212-463-6511 or e-mail him at gink@cahners.com.
  
• Promotion Finders helps volume users track down promotional products or services; it gets a commission from suppliers if there's a deal. Call 809-725-3355.
  
• Promotional Products Business. Published monthly by the Promotional Products Association International. Free to members; $56/year to non-members. Call 972-258-3104; go to http://www.ppa.org/.
  
• Sales & Marketing Management magazine, monthly, is aimed at top executives who have direct responsibility for all aspects of marketing and sales management. Go to http://www.salesandmarketing.com.
  
• Selling Power magazine, nine issues per year, is written for sales managers and salespeople. It features interviews and articles on selling trends and tactics. Includes sections on motivation, automation, and new product ideas. Go to http://www.sellingpower.com.
  
• Sell!ng, formerly a magazine, is now a newsletter loaded with articles on sales tips and strategies, case studies, profiles, Q & A, and more. 12 issues. Call 800-360-5344.
  
• Sales & Marketing Strategies & News is an eIght-times-a-year tabloid with articles that cover successful companies, sales strategies, and sales tools. Sections focus on point-of-purchase materials, promotion and motivation, sales automation and presentations, and trade show marketing. 9 issues. Free to qualified executives. Call 815-963-4000. Go to http://www.salesandmarketingmag.com.
  
• Sales & Marketing Management covers a range of issues for executives who manage the sales and marketing functions in their companies. Each monthly issue has case studies, columns, and an international report. Topics range from motivation to sales training to automation. SMM also publishes the Survey of Buying Power, which uses U.S. Census data to track consumer buying patterns by county and metro area. 12 issues. Call 800-821-6897. Go to http://www.salesandmarketing.com.
  
• Training magazine covers productivity in American organizations with a focus on the role that training departments and programs play in achieving competitiveness and profitability. Articles cover presentation techniques, computer-based interactive learning, and leadership. 12 issues. Call 800-707-7749. Go to http://www.trainingmag.com.
  
• Training & Development, a monthly magazine published by ASTD, covers the areas of workplace learning and performance improvement. Articles focus on topics related to sales and customer service training. 12 issues. Call 703-683-8100. Go to http://www.astd.org
  
• Wearables Business magazine, the educational authority for promotional apparel, serves as the premiere source of information for the wearables segment of the promotional products industry. With extensive information from sourcing to selling, it gives promotional products distributors nationwide the knowledge they need to aggressively sell wearable products in every market from small businesses to corporate America. Annual Directory of Wearables Suppliers is printed in June of each year. Subscriptions free to qualified Ad Specialty Distributors, Promotional/ Marketing Agencies, and Incentive companies. Call 800-441-0294.

MARKET RESEARCH

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• Alert!," the monthly newsletter of the Marketing Research Association, informs readers of industry news, research technology, management techniques, and association events. $40 for MRA members; $75 nonmembers. Call 860-257-4008; fax 860-257-3990; go to http://www.mra-net.org.
  
• Journal of Advertising Research. The mission of this quarterly publication is to enhance advertising research by providing a forum for sharing research findings, their applications, and avenues of solution. Published by the Advertising Research Foundation. Free for members, $155/yr for nonmembers. Call 212-751-5656; fax 212-319-5265; go to  http://www.arfsite.org/.
  
• Journal of Marketing Research, a quarterly, scholarly journal published by the AMA, covers theoretical and highly technical topics. It deals with the philosophical, conceptual, and technical aspects of the profession. $55 AMA members; $95 nonmembers. Call 312-542 9000 or 800-AMA-1150; fax 312-542-9001; go to http://www.ama.org.
  
• Marketing News, a biweekly newspaper published by the AMA, reports on the latest marketing activities in national and international companies. Free for AMA members only. Call 312-542-9000 or 800-AMA-1150; fax 312-542-9001; go to http://www.ama.org.
  
• Marketing Research: A Magazine of Management and Applications. A quarterly magazine published by the AMA, this is a reliable source of ideas on how research is applied in the "real" world. It is written by, and for, market research managers and practitioners. $55 AMA members; $75 nonmembers. Call 312-542-9000 or 800-AMA-1150; fax 312-542-9001; go to http://www.ama.org.
  
• Marketing Tools, published ten times a year by American Demographics, covers tools and services used by marketing research professionals. $39/yr. Call 212-210-0100; go to mailto:tracklink@@http://www.adage.com.
  
• Sales & Marketing Management, monthly, is for executives who want to build sales, stay ahead of the competition, and keep up with technology. $48/yr. Call 800-821-6897; go to http://www.salesandmarketing.com.

MARKETING STRATEGIES

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• American Demographics, monthly, is targeted at marketers whose information needs center on understanding consumer trends and behavior. The online version includes access to an online supplier directory.Circulation 35,000. Call 800-529-7502; go to http://www.demographics.com.
  
• "American Demographics Forecast" is a monthly newsletter with in-depth demographic information. Call 800-529-7502; go  to http://www.demographics.com.
  
• Advertising Age focuses on advertising and brand-management issues. It's an excellent source of information on new product marketing. Advertising Age magazine, weekly, covers the advertising, marketing, and media fields with news, features, data, and editorial insights and analysis. 52 issues. $119/year or $175/2 years. Call 212-210-0100 for general information, 888-288-5900 for subscriptions; go to http://www.adage.com.
  
• Brand Week magazine, weekly, covers marketer/retailer relationships, media strategies, agency/client relationships, and global marketing. It has news briefs and reports on consumer trends, new campaigns, promotions, and new products.   Go to http://www.brandweek.com.
  
• DM News, the weekly newspaper of record for direct marketers, has a large classified section and a source directory in addition to news. It covers seminars and conferences and runs features on a variety of direct marketing subjects. The online version includes a list directory and the DM Yellow Pages, a directory and buyer's guide to services and suppliers. There's also a daily e-newsletter, called "DM News Daily." Call 847-588-0675; go to http://www.dmnews.com.
  
• DIRECT, 16x p/year. The authoritative resource for direct marketing professionals, DIRECT delivers detailed coverage of every aspect of successful direct marketing, and helps marketers find, reach and keep their customers. Direct, covers every   aspect of direct marketing. It aims to help marketers find, reach, and keep their customers. The online version provides access to an online supplier directory. Direct has two e-newsletters: "Direct Newsline" and "Direct Listline." Free for qualified subscribers. http://www.directmag.com.
  
• Direct Marketing Magazine, monthly, focuses on database marketers. Features cover a wide range of issues. The magazine maintains both an audio and a video library plus a well-organized directory. Circulation 18,200. Call 516-746-6700.
  
• Entertainment Marketing Letter is a monthly newsletter published by EPM Communications. It provides industry data, such as cost analyses of entertainment marketing, a calendar of events, industry news and trends, and listings of contacts a key companies. $319. Call 212-941-0099.
  
• Exhibitor, monthly, is geared toward trade show marketing professionals. It covers industry news and products and trade show booth strategies. It also has a directory of resources. Go to http://www.exhibitornet.com.
  
• EXPO, monthly, is published by the International Association for Exposition Management. It targets marketers who promote trade shows and consumer shows. Covers planning, producing, and promoting trade shows and tracks industry trends. Go to http://www.expoweb.com/.
  
• eventworld, the official publication of ISES, runs as an insert in every issue of Special Events. It reports on the latest trends and provides practical information regarding the special events industry. Call 800-688-4737.
  
• Incentive magazine, monthly, provides features, case studies, news, and supplier information on all aspects of the incentive     business. It is edited primarily for incentive buyers and suppliers. Go to http://www.incentivemag.com.
  
• IEG Sponsorship Report is published biweekly. It covers trends, analyzes industry issues and categories, reports on sponsorship deals, and presents case studies. Also lists requests-for-proposals and positions available. Subscribers receive discounts on other IEG products. $415/year, $340 for not-for-profits. Call 800-834-4850.
  
• New Product News, a monthly, is devoted to new product introductions in the consumer packaged goods business. Back issues available. $695/year. Call 312-527-3555.
  
• Potentials, monthly, publishes a list of promotion agencies in its Annual Supplier Directory published in December. Call 612-333-0471 or 800-707-7749.
  
• Promotion Finders helps volume users track down promotional products or services; it gets a commission from suppliers if there's a deal. Call 809-725-3355.
  
• Promo monthly. PROMO defines promotion trends, presents critical "how-to" information and case studies about promotion, and serves as a meeting ground for companies and professionals in the industry. Promo magazine, monthly, covers promotion marketing and has an extensive product line that includes special reports, books, e-mail newsletters, CD-ROMs, and conferences. Its Web site has news and archives on all aspects of promotion marketing. Free for qualified subscribers, or paid subscription is $65 p/year. Visit http://www.promomagazine.com.
  
• Potentials in Marketing, a monthly, covers a range of marketing subjects. About half of the publication's editorial is dedicated to photos and descriptions of new products. Free to qualified users, otherwise $24/year. Call 612-333-0471.
  
• Sales and Marketing Strategies and News. Nine issues/year. $49/year. Call 815-963-4000.
  
• Sales & Marketing Management covers a range of issues for executives who manage the sales and marketing functions. If you are launching a product or dealing with test markets, you may find it helpful to consult S&MM's Survey of Buying Power, which uses U.S. Census data to track consumer buying patterns by county and metro area. $48/year. Call 800-821-6897; go to http://www.salesandmarketing.com/.
  
• Selling Power magazine, nine issues per year, is written for sales managers and salespeople. It features interviews and articles on selling trends and tactics. Includes sections on motivation, automation, and new product ideas. Go to http://www.sellingpower.com.
  
• Special Events, a monthly trade magazine that covers the special events industry, has some 24,000 readers around the world. Free to ISES members, $36/year to others. Call 800-543-4116; click on http://www.specialevents.com
  
• "Selling to Seniors," monthly, is a newsletter that offers techniques to help businesses reach the mature market. A useful guide to mature consumers' attitudes, spending habits, and media preferences. Call 301-809-1866; go to http://www.cdpublications.com.
  
• The Sponsorship Report is geared primarily to people who make event marketing a full-time profession, but its concise format makes it quick reading. $415 a year, $340 for nonprofit organizations. Call International Events Group, 312-944-1727.
  
• Target Marketing, monthly, is aimed at direct marketing professionals. It includes regular features on lists and sources. Circulation 35,000. Call 215-238-5443; go to www2.targetonline.com/tm/default.html.
  
• Trade Show & Exhibit Manager, bimonthly, is a magazine for trade show professionals. Call 310-828-1309.
  
• Tradeshow Week, weekly, is aimed at trade show organizers, suppliers, and exhibitors. It covers many aspects of the trade show world, including performance reports, advice, and how-to articles. Go to http://www.tradeshowweek.com.